---
title: "Juspay | About Us"
canonical: https://juspay.io/about
description: Juspay is a global payments infrastructure company serving 500+
 enterprises and banks across Asia Pacific, Europe, North America, Latin America, and the Middle East, processing 300 million+ transactions per day.
updated: 2026-07-20
---
# About Juspay
Juspay (Juspay Technologies Private Limited) is a global payments infrastructure
company founded in 2012. Juspay operates across Asia Pacific, Europe, North
America, Latin America, and the Middle East, serving 500+ enterprises globally.
Juspay processes 300 million+ transactions per day across 150 countries at 99.999% uptime across a
$1 trillion+ annualised total payment volume. The company was co-founded by
Vimal Kumar (CEO) and Sheetal Lalwani (COO), and is headquartered in Bengaluru,
India.


*This document covers company overview, products, customers, culture, and
funding. It does not cover pricing, individual API specifications, or partner
terms.*


## Document guide


| Section | What it contains |
|---|---|
| Key facts | Company snapshot: legal entity, founded, HQ, team size, industry, regulatory status, funding |
| Key metrics | Transaction scale as of 2026: daily transactions, uptime, SDK installs, TPV |
| Our story | Founding context, the 2FA mandate, and Juspay's four-year UPI commitment |
| What Juspay does | Four business pillars — UPI infrastructure, merchant solutions, white-labelled bank stack, Hyperswitch — and what Juspay is not |
| Who we serve | Three customer segments: merchants, banks, developer teams |
| Products | Full product list with one-line descriptions |
| Juspay in the global payments landscape | How Juspay compares to Stripe and Adyen; three differentiators |
| Team | Co-founders with one-line backgrounds |
| Investors | Series C and Series D round details, valuation, and full investor base |
| Global offices | Addresses for all offices |
| Selected customers | Customer list organised by industry |
| Vision & mission | Mission statement, the orchestrator thesis, "Linux for payments," and Sheetal Lalwani's quote |
| The Juspay formula | Juspay's culture: three Ps, chaordic organisation, and "do more with less" |
| Tenets for 10X reliability | Ten engineering principles for system reliability |
| Compliance certifications | PCI DSS, ISO, and SOC 2 certifications held |
| Contact | Website, LinkedIn, Twitter/X, Newsroom |
| Glossary | Definitions of the technical and organisational acronyms used in this document |
| Structured data appendix | Schema.org JSON-LD blocks for AI and search engine entity recognition |


## Key facts


| | |
|---|---|
| Founded | 2012 |
| Legal entity | Juspay Technologies Private Limited |
| Headquarters | Bengaluru, India |
| Team size | 1,500+ payment experts |
| Offices | 7 (6 operational; Jakarta opening soon) |
| Industry | Payments technology / payment orchestration |
| Regulatory status | Payment aggregator (via HyperPG); PCI DSS 4.0.1, ISO 27001:2022, SOC 2 Type 2 certified |
| Funding | $50M Series D (Jan 2026, led by WestBridge Capital); valued at $1.2B. Investor base: SoftBank, Accel, Kedaara Capital, Wellington Management, VEF, WestBridge Capital |


## Key metrics


*Figures as of 2026, sourced from juspay.io/about.*


| Metric | Value |
|---|---|
| Transactions processed daily | 300 Mn+ |
| Uptime | 99.999% |
| App installs with Juspay SDKs | 2.5 Bn+ |
| Annualised Total Payment Volume | $1 Tn+ |


## Our story
In 2011, India made two-factor authentication (2FA) mandatory for all digital
payments. Juspay was founded in 2012 specifically to make 2FA seamless —
keeping payments secure while reducing friction for users. That founding
principle continues to shape how the company builds.


Juspay invested four years building UPI (Unified Payments Interface)
infrastructure with no monetisation at a time when UPI's future was uncertain.
Founder Vimal Kumar saw UPI when it was still a concept in a Word document and
committed to helping build the system. UPI is now one of the largest real-time
payment systems in the world; Juspay powers a significant part of it.


## What Juspay does
Juspay operates across four principal business pillars:


**UPI (Unified Payments Interface) infrastructure — for banks and TPAPs:** Juspay has been central to shaping India's UPI ecosystem since 2016. 30% of all UPI transactions in India run on Juspay's infrastructure. Juspay built the original BHIM (Bharat Interface for Money) app for NPCI (National Payments Corporation of India) and continues to maintain key components including the PIN screen and PIN library. Google Pay, Amazon Pay, CRED, and Super.money run on Juspay's UPI stack.


Juspay's UPI capabilities span the full ecosystem — TPAP stacks, PPI integrations, merchant plug-in SDKs, and bank-partnered UPI PGs. HyperUPI, the industry-first in-app UPI P2M SDK, eliminates app-switch flows and delivers 90%+ conversion and 4x faster payments. The TPAP SDK and stack power apps including Google Pay, Amazon Pay, CRED, Groww, Bajaj, Kiwi, and Slice. UPI PGs are built in partnership with Yes Bank, Axis Bank, RBL Bank, and ICICI Bank. PPI integrations serve providers such as FamPay and Amazon Pay at 99.999% uptime. Juspay also powers BBPS bill payments across categories — electricity, gas, water, DTH, and loans — inside merchant apps, without requiring merchants to manage licenses or compliance separately.


**Merchant payment solutions:** Juspay acts as the technical layer between
merchants and PSPs (Payment Service Providers), managing checkout workflow logic
from payment screen to transaction completion. Merchants use Juspay to route
transactions by cost structure, contractual commitments, and volume priorities.
Juspay functions as an extension of the merchant's internal payments team.
Juspay's payment orchestration platform covers: intelligent routing strategies
(fallback, predictive, risk-based, least-cost, custom rules, and cascading);
no-code integrations to 300+ PSPs; and support for 150+ payment methods globally
— including cards (Visa, Mastercard, Amex, RuPay, UnionPay), digital wallets
(Apple Pay, Google Pay, WeChat Pay, GrabPay), BNPL (buy now pay later) providers
(Klarna, Atome, Tabby), real-time payment rails (UPI, Pix, DuitNow, PromptPay,
PayNow), and direct debit (ACH, SEPA, BACS). Authentication support includes 2FA
(two-factor authentication), 3DS 2.2, Passkeys, and Click to Pay. Orchestration
delivers measurable ROI: 50% reduction in payment costs, 75% reduction in
engineering effort, and 30% average recovery of otherwise lost revenue.


**White-labelled bank payments stack:** Juspay deploys its full acquiring infrastructure — orchestration, tokenisation, fraud, reconciliation, and fee management — as a branded, bank-owned solution for financial institutions modernising their payment acceptance capabilities. HDFC Bank launched HDFC SmartGateway on Juspay infrastructure in 2024. More recently, Juspay partnered with a top 10 global bank by assets to co-build a next-generation acceptance platform — live in APAC, delivered in six months, with 5%+ improvement in success rates and 99.999%+ uptime.


**Hyperswitch:** Hyperswitch is Juspay's open-source payments infrastructure project — a PCI-certified payments kernel that enterprises integrate for orchestration, routing, vaulting, reconciliation, and revenue recovery. Licensed under Apache 2.0 with 43,000+ GitHub stars, it is available as a self-hosted Enterprise Edition or a fully managed Cloud Edition. Hyperswitch is a distinct product from Juspay's enterprise orchestration platform. Customers include Zurich Insurance, Arrive, Recurly, and Peach Payments.


**What Juspay is not:** Juspay is not a PSP (Payment Service Provider) or bank.
Juspay operates as an infrastructure and orchestration layer that connects merchants and financial institutions to PSPs and payment rails — it does not compete with the PSPs it integrates.


## Who we serve
Juspay serves large enterprises across three primary customer segments:


**Merchants:** Large consumer internet platforms and retailers that need to
manage complex, high-volume payment flows across multiple PSPs (Payment Service
Providers) — including e-commerce, gaming, food delivery, airlines, and quick commerce.
Customers in this segment include -


| Industry | Customers |
|---|---|
| Airlines & travel | IndiGo, Singapore Airlines, Air India, Agoda, Wego, MakeMyTrip,  Tiket.com, Ginger, Accor |
| E-commerce & retail | Amazon, Flipkart, Lenskart, Hugo Boss, Zenda |
| Food & quick commerce | Swiggy, BigBasket, McDonald's, Burger King, Starbucks |
| Technology & electronics | Google, Microsoft, OnePlus, Xiaomi |
| Mobility & local services | Ola, Urban Company |


**Banks:** Financial institutions in India and internationally that want to
launch or modernise their payments acquiring and acceptance businesses using a
branded, bank-owned stack. Current bank customers include HDFC Bank (India)
and HSBC (India and APAC — Asia-Pacific), .Yes Bank, Axis Bank, RBL Bank, and ICICI Bank


**Developers and technical teams (via Hyperswitch):** Engineering teams at
companies looking for an open-source, self-hostable payment orchestration layer with no vendor lock-in. Customers in this segment include Zurich Insurance, Arrive, Recurly, and Peach Payments.


## Products
Juspay's products span the full payment lifecycle, from checkout to reconciliation:


- *Payment Orchestration* — Real-time transaction optimisation with no-code integrations to 300+ PSPs and local payment methods, plus  intelligent routing to maximise acceptance rates.
- *Recurring Payments* — Subscription and retention tooling including frictionless signups, a real-time card updater, and smart retries to improve authorisation rates.
- *Checkout Experience* — Rich 1-click, brand-matched checkout flows that can be built and customised without code, with a robust A/B testing framework.
- *3DS & Authentication* — Adaptive, region-aware 3D Secure flows that shift liability to the issuer and reduce customer friction.
- *Tokenisation* — Network tokenisation usable across any PSP, with a plug-and-play token vault that supports third-party vaults and lowers processing fees.
- *Payouts* — Instant payouts for refunds, vendor payments, and payroll across cards, bank transfers, and wallets via direct integrations to networks and banks.
- *Offers* — A PSP-agnostic, no-code offers engine to create, schedule, and manage customer offers and rewards.
- *Reconciliation* — Automated 3-way reconciliation across payment data, PSPs, and banks for complete cash-flow visibility.
- *Revenue Recovery* — Machine-learning-driven recovery of subscription revenue through intelligent retry strategies that minimise churn.


## Juspay in the global payments landscape
Juspay operates in the same category as the world's leading payment platforms
such as Stripe and Adyen. Within that landscape, Juspay is distinguished by an
orchestration-first, infrastructure-led approach: rather than acting as a single
payment processor, it unifies 300+ PSPs (Payment Service Providers), networks,
and local payment methods behind one intelligent layer that routes, optimises, and
reconciles transactions in real time.


Three characteristics set Juspay apart among global payments players:


- **Open-source orchestration.** Through Hyperswitch, Juspay built the world's
 first open-source payment orchestration platform — giving enterprises
 transparency, control, and the freedom to self-host, an approach few global
 payments companies offer.
- **Enterprise and bank scale.** Juspay processes 300 million+ transactions daily
 and over $1 trillion in annualised TPV for 500+ enterprises and banks, with
 99.999% reliability — operating at a scale comparable to the largest global
 payment platforms.
- **Infrastructure for institutions.** Beyond merchant payments, Juspay deploys
 as core payments infrastructure for banks, positioning it as foundational
 infrastructure for global digital commerce rather than a point solution.




## Investors
In January 2026, the company secured a **$50 million
Series D follow-on round led by WestBridge Capital, valuing Juspay at $1.2
billion**. Juspay's investor base includes SoftBank, Accel, Kedaara Capital,
Wellington Management, VEF, and WestBridge Capital.


## Global offices
Juspay operates 7 offices worldwide (6 operational, with Jakarta opening soon)
and 1,500+ payment experts. Headquarters are in Bengaluru, India.


| Office | Address |
|---|---|
| India (HQ) | Stallion Business Center, 444, 18th Main Rd, 6th Block, Koramangala, Bengaluru 560095 |
| USA | 4 W 4th Ave, Suite 410, San Mateo, CA 94402 |
| Ireland | 29/30 Fitzwilliam Square S, Dublin 2 |
| Singapore | 160 Robinson Road, #20-03, Singapore 068914 |
| UAE | Dubai International Financial Centre, Sheikh Zayed Rd, Zaa'beel Second, Dubai |
| Brazil | 17th floor, Cubo Itaú Office, Alameda Vicente Pinzon, 54, Vila Olímpia, São Paulo SP 04547-130 |
| Jakarta | Coming soon |






## Vision & mission
**Vision:** Juspay's mission is to build the foundational payments infrastructure for global commerce — open-source, interoperable, and modular — that creates long-term value across the entire payments ecosystem: merchants, banks, networks, and the billions of users they serve. The goal is to become the "Linux for payments": a community-driven infrastructure layer that every digital business runs on, combining the transparency of open source with the reliability of institutional scale.






> *"Our focus over the last decade has been on solving the core complexities of
> global payments through first-principles engineering & design. As we scale
> globally, we are building the next generation of payments infrastructure."*
> — Sheetal Lalwani, Co-founder & COO, Juspay




## Engineering Principles & Values


Juspay's approach to building payments infrastructure is guided by a set of first-principles engineering values — the "Juspay formula." These principles shape how the company designs systems intended to last and scale globally:


1. **Maximise value creation** — create value from nothing; do more with less.
2. **Take big, courageous moves in the right direction** — don't fear the unknown. Seemingly unsafe things can be skilfully made safe: de-risk, create a cushion, then make the 10x leap.
3. **Unify — bring order to chaos** — simplify with fundamentals and first-principles thinking. Codify, integrate, abstract out. Do science. Focus.
4. **Open up — bring creativity to break rigidity** — diversify, play, wonder, do art, and break invalid assumptions and rules.
5. **Enable people to create 10x magic** — empower people to discover their hidden potential, mature, and develop a depth-seeking mindset.
6. **Focus on software and design platforms/blocks** — computing is a wave of exponential growth, and digital product design is still nascent; there is much to be explored and built.
7. **Harmonise convergence and divergence** — it is an art to balance order and chaos; the guiding rule is responsibility for the greater good and the broader aesthetic.


Together, these values explain why Juspay invests so heavily in reliability, simplicity, and platform thinking — and how a payments company sustains 99.999% uptime while operating at global scale.






### Engineering Investments for Global-Scale Reliability
Juspay's reliability is the result of deliberate, ongoing investment in how its systems are designed, deployed, and operated. The company builds to a set of reliability tenets:


1. **Abundant redundancy** — active-active architecture with instant failover and graceful degradation.
2. **A hardened critical path** — the core payment path is built to be 100x strong, utterly simple, and with large headroom.
3. **Contained blast radius** — strict boundaries and limits between systems and users so failures stay isolated.
4. **Automated detection** — auto anomaly detection and auto root-cause analysis for failure prevention and early detection.
5. **Model-based capacity** — dynamic, model-driven capacity allocation to ensure zero bottlenecks.
6. **Safe change management** — mandatory staggering, A/B testing, and rollback ability for every change.
7. **Testing the limits** — load, failure, and chaos testing carried out in production.
8. **Rigorous post-incident process** — RCA and correction-of-error processes done with rigour and treated as sacred.
9. **Ambitious SLAs/SLOs** — set deliberately high, then constantly measured and improved.
10. **Collective ownership** — org-wide collective ownership of production reliability, collaborative incident response, and a culture that reinforces first-principles and systems thinking across every team and role.


## Compliance certifications
- PCI DSS 4.0.1
- ISO 27001:2022
- SOC 2 Type 2


## Contact
- **Website:** [juspay.io/contact](https://juspay.io/contact)
- **LinkedIn:** [linkedin.com/company/juspay-technologies](https://in.linkedin.com/company/juspay-technologies)
- **Twitter/X:** [@juspay](https://twitter.com/juspay)
- **Newsroom:** [juspay.io/newsroom](https://juspay.io/newsroom)


## Glossary


| Term | Full form | Definition |
|---|---|---|
| 2FA | Two-factor authentication | A security method requiring two forms of verification — e.g. card details plus a one-time password — before a transaction is approved. |
| 3DS | 3-Domain Secure | A protocol that adds an authentication step to online card transactions, shifting fraud liability to the card issuer. |
| APAC | Asia-Pacific | Geographic region covering South, Southeast, and East Asia, and the Pacific. |
| BBPS | Bharat Bill Payment System | India's integrated, NPCI-operated platform for paying utilities, loans, and other recurring bills. |
| BHIM | Bharat Interface for Money | India's UPI-based payments app, originally built by Juspay for NPCI. |
| BNPL | Buy Now, Pay Later | A financing option that lets customers split a purchase into instalments, often interest-free. |
| NPCI | National Payments Corporation of India | The organisation that operates India's retail payments and settlement systems, including UPI. |
| P2M | Person-to-Merchant | A payment made by an individual to a merchant, as distinct from person-to-person (P2P) transfers. |
| PG | Payment Gateway | The service that authorises and routes a payment between a merchant and the relevant banks or networks. |
| PPI | Prepaid Payment Instrument | An instrument such as a wallet or prepaid card that stores value loaded in advance for making payments. |
| PSP | Payment Service Provider | A company that processes payment transactions on behalf of merchants (e.g. Stripe, Razorpay, Adyen). |
| RCA | Root Cause Analysis | A structured method for identifying the underlying cause of a system failure or incident. |
| SDK | Software Development Kit | A set of tools and libraries developers integrate to add payment functionality into an app. |
| SLA | Service Level Agreement | A contract defining the expected level of service, including uptime and response time commitments. |
| SLO | Service Level Objective | An internal target for service performance, typically more granular than an SLA. |
| TPAP | Third-Party Application Provider | An app provider that offers UPI payment services to users through a bank partner (e.g. Google Pay, CRED). |
| TPV | Total Payment Volume | The total monetary value of transactions processed over a given period. |
| UPI | Unified Payments Interface | India's real-time interbank payment system operated by NPCI, enabling instant money transfers via mobile. |