Impact
- Enhanced user experience
- Improved success rates
- Streamlined payouts
- Scalable payment infrastructure
Products used
- Express Checkout
- Payouts
- Hyper UPI
- Unified Dashboard
Founded in 2017, Gameskraft has rapidly become a key player in India’s online skill-based gaming industry, offering popular platforms like RummyCulture, Playship, Pocket52, and RummyPrime. With a strong focus on safety and responsible gaming, Gameskraft has earned numerous accolades, including organizing the world’s largest online rummy tournament and building an ISO-certified gaming platform. As their user base expanded, Gameskraft recognized the need for a robust, scalable payment infrastructure to maintain a smooth user experience and ensure seamless transactions at scale.
Catering to Diverse Payment Preferences
With a wide range of users across India and international markets, Gameskraft needed to integrate multiple Payment Service Providers (PSPs) to cater to varied payment preferences. This created operational complexities, while ensuring high success rates and minimizing transaction latency were critical to keeping users satisfied and maintaining trust in the platform.
Juspay’s Express Checkout enabled Gameskraft to integrate multiple PSPs into a single, unified interface. By intelligently routing payments based on factors like success rates and transaction costs, Juspay:
- Optimized transaction routing to the best-performing PSPs, improving payment success rates and reducing transaction latency.
- Reduced operational complexity by centralizing payment processes, ensuring a smooth and reliable experience for users.
Streamlining Payouts
Disbursing winnings, processing refunds, and managing vendor payments required a fast, seamless, and reliable payout system. With Juspay’s Payouts solution, Gameskraft could instantly and seamlessly disburse gaming winnings, refunds, and vendor payments:
- Instant payouts ensured a smooth experience for users, reducing waiting times and increasing satisfaction.
- Direct integrations with payment networks, banks, and gateways allowed for frictionless payouts, with industry-leading success rates for disbursements.
Revolutionizing In-App Payments with Hyper UPI
Recognizing the growing preference for UPI payments among Indian users, Gameskraft integrated Juspay’s HyperUPI solution, enabling a seamless in-app UPI payment experience:
- The HyperUPI Plugin SDK allowed users to complete transactions without being redirected to external UPI apps, leading to higher conversion rates and improved user satisfaction.
- The integration provided valuable insights into the customer journey, allowing Gameskraft to target and engage users more effectively.
Supporting Global Expansion
As Gameskraft began to expand internationally, integrating local payment methods and adhering to different regional regulations became a significant challenge. As part of its international growth strategy, Gameskraft leveraged Juspay’s platform, which:
- Supports localized payment methods across more than 50 countries.
- Enables Gameskraft to offer region-specific payment options without the need for extensive individual integrations.
- Simplifies entry into new markets, providing a smoother experience for users across multiple geographies and expanding Gameskraft’s global reach.
Results: Faster Payments, Higher User Engagement
- Enhanced User Experience: By integrating Juspay’s solutions, Gameskraft significantly improved the payment process, resulting in a smoother, more reliable experience that boosted user satisfaction.
- Operational Efficiency: Automating payouts and centralizing payment operations allowed Gameskraft to reduce manual intervention and focus on growing its core business activities.
- Scalability: Juspay’s scalable solutions supported Gameskraft’s expanding user base, ensuring that payments ran smoothly even during peak gaming periods, such as large tournaments or promotions.
Looking Ahead: Scaling Globally and Innovating Payments
Gameskraft plans to expand further internationally, integrating more localized payment methods and scaling its payment infrastructure to support a growing user base across different regions. Juspay’s Express Checkout will continue to enable intelligent payment routing, while the Payouts solution ensures fast, seamless disbursements for users globally. With the addition of HyperUPI and continued use of the Unified Dashboard, Gameskraft is poised to enhance payment experiences, expand its reach, and drive further growth in the competitive online gaming industry.
At Juspay, we’re proud to support Gameskraft in its mission to deliver a seamless, secure, and efficient gaming experience. By offering tailored payment solutions, we’re helping Gameskraft continue to scale globally and provide players with a fast, reliable, and enjoyable experience.
