--- page_title: Overview product: Advance EMI page_source: https://juspay.io/in/docs/advance-emi/docs/advance-emi-suite/overview llms_txt: https://juspay.io/in/docs/llms.txt product_llms_txt: https://juspay.io/in/docs/advance-emi/llms.txt --- # Advance EMI Suite _Let your users explore offers & discounts available on EMI options_ ### **Overview** EMI is a powerful payment option that helps your users make high-ticket purchases without worrying about paying the entire amount upfront. Splitting payments into EMIs not only enhances customer retention but also boosts final conversions. For merchants focusing on medium to high-ticket items, offering EMI is an essential component of the checkout journey. The **Juspay Advanced EMI Suite** takes this a step further by offering **low-cost** and **no-cost EMI plans** , in addition to **Standard EMI options** . This premium feature allows you to further enhance affordability for your users by reducing or eliminating the interest costs on their EMI or by adding instant discounts on top of standard EMI plans. With the **Juspay Advance EMI Suite** , you can cater to a bigger user base by enabling buy now, pay later payment mode in its true sense. Integrated with multiple payment gateways, the **Juspay Advance EMI Suite** serves as a single, no-code platform that seamlessly enables diverse EMI payment options across banks, issuers, and gateways. ### **EMI Types:** There are three types of EMI plans that are offered to customers: * **Standard EMI:** Equal monthly instalments at applicable interest rates. * **Low-cost EMI:** Equal monthly instalments at **reduced** interest rates. A certain percentage of the applicable interest is given as an upfront discount. * **No-cost EMI:** Equal monthly instalments for only paying back the original amount, with no interest. The applicable interest is waived off as part of a discount or offer. **Juspay Advance EMI Suite** helps you enable all three above formats of EMIs for your users. Banks, NBFCs, and issuers offer EMI payment options to users through the following instruments: * **Credit Card** : The transaction amount is authorized by the customer's issuing bank and converted into EMIs within 3-4 days, depending on the credit card provider's terms. * **Debit Card** : Customers are not required to have a balance greater than the transaction amount in their accounts when placing an order. However, they must ensure that their accounts have sufficient funds to cover the EMI due each month. * **Cardless** : NBFCs and Banks offer a Cardless EMI payment option by extending credit to worthy customers. User authentication is done using the mobile number and/or the last four digits of the PAN card. The customer's approved credit limit is utilized during the transaction. ### **Feature Details** * **PA/PG Supported:** * Razorpay, PayU, Pinelabs, Paytm_v2, CCAvenue_v2, Billdesk, TPSL, Easebuzz, Bajaj Finserv, Cashfree, HDFC * **Platforms Supported:** Android, iOS, Web and mweb * **Supported Juspay Integrations :** * Juspay HyperCheckout (Payment Page) * Juspay Express Checkout SDK * Juspay Express Checkout API * **UX Configurable** : Yes * **Merchants live with EMI flow** : Oneplus, Xiaomi, Croma, Curefit, Star Health etc. ### **User Journey** [Video](https://dth95m2xtyv8v.cloudfront.net/tesseract/assets/advance-emi/Screen%20Recording%202024-06-07%20at%204.07.37%20PM.mov) ### **Feature Benefits** * High customer retention, increased conversions and assured future revenue * Easy enablement of EMI plans, including no cost and low cost EMI plans, without the need to integrate with individual PGs * Dynamic routing for EMI transactions based on the configured routing rules without any PG stickiness * Transparent and clean user interface to show EMI plan details and amount breakup at any point in the customer journey * Easy to use interface for merchants to configure EMI plans based on different dimensions like user base, products, any other business variables * Real time analytics, visibility and monitoring for all EMI transactions ### **Frequently Asked Questions** ## FAQs: ### Does EMI transaction reflect immediately for customer? For credit card EMI transactions, authorization is initially done for the entire transaction amount, and the conversion to EMI usually takes 3-5 days. Merchants should advise customers to wait for this period before contacting the issuer regarding any concerns. In contrast, for debit card and cardless EMI transactions, loan bookings are almost immediate. ### How does No Cost offer work? Is it offered by banks? The RBI mandates banks to collect interest on every EMI loan taken by customers. Merchants can offer upfront discounts equal to the total interest component, making the transaction effectively cost-free for the customer. Merchant can use Juspay offer engine to run PG agnostic No Cost offers across issuers that can help in boosting the conversion ### Why do I need to configure multiple gateways for EMI? Coverage for EMI support may vary across payment gateways (PA/PGs) within the ecosystem, with not all gateways offering support for all issuers. Configuring multiple gateways can be beneficial as it provides more options to customers, improves success rates, and enables fallback gateways when needed. ### If customer cancels the EMI transaction, will the EMI loan gets cancelled? For credit card refunds, the bank will credit the refund amount to the customer's card, but cancelling EMI may require the customer to contact the issuer depending on their support. In the case of debit cards or cardless transactions, full refunds result in the loan being cancelled by the bank, while for paid EMIs, the principal amount is reversed to the customer's account. Partial refunds involve adjusting the EMI principal or reducing it, although not all issuers may support this; merchants are advised to confirm details with their PA/PG or issuer. ### How does the EMI plan information gets relayed when more than one gateways are supporting EMI? Merchants can set up multiple gateways to run EMI plans. Juspay's EMI suite retrieves gateway-specific plans and combines them where there is overlap. For example, if both Gateway A and Gateway B support HDFC Credit card transactions for a 3-month EMI plan, the API response will display a single plan with Gateway A and B listed as supported gateways for that specific plan. --- ## See Also - [Description](https://juspay.io/in/docs/advance-emi/docs/advance-emi-suite/description)