Smart Convert
A plug-and-play payment engine that intelligently retargets and recommends payment options to customers for boosting conversions.
Feature Benefits
|
Feature
|
Benefits
|
|---|---|
Pay Per Conversion
| Cost is tied to actual GMV growth.
|
Improved Persistency
| Customer retention and lowers drop-offs.
|
Hyper Configurable
| Customize flows to your business needs
|
How It Works – Behind the Scenes
Retry
The retry mechanism is enabled by default for all merchants. If a transaction fails due to temporary issues (such as network errors, timeouts, or gateway unavailability), the system will automatically attempt to retry the transaction without requiring any manual intervention. This default setup helps improve conversion rates by reducing the impact of transient failures, ensuring a smoother and more reliable payment experience for customers.
Retarget
1. Transaction Fails
When a transaction fails (either technically or due to user issues), Juspay:
Checks if the failure is eligible for retargeting based on unified error codes.
Keeps the order status as PENDING (no webhook sent to merchant yet).
Triggers SmartConvert if conditions are met.
2. Smart Nudges & Retarget
Sends payment retry links via SMS/WhatsApp using pre-configured merchant-branded templates.
The same order ID is retained but a new txn ID is generated.
No new order is created.
3. Successful Retry
If the customer completes the transaction via the retry link, the order and txn move to a success state, and the order webhook is sent to the merchant.
Customer Mobile Journey
- Have questions?
- Need help? Contact support
- LLM? Read llms.txt
