Smart Convert

SmartConvert is a plug-and-play payment engine from Juspay that intelligently retargets failed transactions and recommends contextual payment options to users. It improves customer conversions using automated retries, nudges, and fallback flows, reducing drop-offs from both technical and business failures.

It works in two primary modes:

1. Autonomous Mode: Automatically sends smart retry links via SMS/WhatsApp based on decision models.

2. Assisted Mode: Suggests the next best actions for agent-led conversion strategies.

• Merchants live: hoichoi, Namma yatri, TimesPrime etc

• Related features: Mandates module, UPI Autopay flow

Case Study Highlight

A D2C merchant using SmartConvert saw:

• ~66% of recurring txn failures due to insufficient funds

• Retargeting led to 15% conversion in failed txns

• Resulted in ~₹50,000 monthly recovery via SmartConvert

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