---
page_source: https://docs.juspay.io/smart-converter/docs/smart-convert/overview
page_title: Overview
---


# Smart Convert



SmartConvert is a plug-and-play payment engine from Juspay that intelligently retargets failed transactions and recommends contextual payment options to users. It improves customer conversions using automated retries, nudges, and fallback flows, reducing drop-offs from both technical and business failures.

It works in two primary modes:

1. Autonomous Mode: Automatically sends smart retry links via SMS/WhatsApp based on decision models.
2. Assisted Mode: Suggests the next best actions for agent-led conversion strategies.

[Video](https://dth95m2xtyv8v.cloudfront.net/tesseract/assets/smart-converter/insurance_summit_23%20(1).mp4)



* **Merchants live:**  hoichoi, Namma yatri, TimesPrime etc
* **Related features:**  Mandates module, UPI Autopay flow


### Case Study Highlight



A D2C merchant using SmartConvert saw:

* ~66% of recurring txn failures due to **insufficient funds**
* Retargeting led to **15% conversion**  in failed txns
* Resulted in **~₹50,000 monthly recovery**  via SmartConvert


## Quick Queries



## FAQs:

### How is SmartConvert triggered?

It is triggered when:

* A transaction fails and meets eligibility conditions (e.g., specific error codes).
* The mobile number is present in the order.
* SmartConvert is enabled and configured in the dashboard.

### Does SmartConvert create a new order ID for retries?

No. SmartConvert retains the same order ID and creates a new txn ID for the retry attempt.

### Can we customize the message text that is being sent via SMS/WhatsApp through Juspay?

Yes, it can be customized; you can configure the required message template in the Juspay dashboard.

### What BSPs are supported for WhatsApp and SMS features?

* Supported BSPs for WhatsApp: Gupshup, Interakt, Celetal/Karix
* Supported BSPs for SMS: Gupshup

_Please note that additional BSPs can be integrated upon merchant request._