Impact
- Reduced checkout drop-offs
- Faster checkout
- Increased success rates during peak demand
- Quick resolution for canceled events
Products used
- Express Checkout
- Tokenisation
- Payouts for Instant Refunds
- Unified Reconciliation & Analytics
BookMyShow, one of India’s largest entertainment ticketing platforms, needed to handle massive spikes in traffic during big movie releases and concert sales. To manage these surges and eliminate friction at checkout, while also offering fast refunds for canceled events, the platform turned to Juspay for a robust payment ecosystem. Implementing Juspay’s Express Checkout Suite, Native OTP, and Instant Refunds (via Payouts) allowed BookMyShow to keep conversions high and user frustration low, even on marquee opening weekends.
Centralized Checkout for Peak Demand
When the latest blockbuster hits, BookMyShow can see traffic surging in seconds. Traditional payment flows were often plagued by slow redirects or incomplete user details, both of which led to cart abandonment.
Express Checkout by Juspay solves these pain points by:
- Combining All Payment Options into one interface—cards, netbanking, wallets, UPI—so users can pay on their preferred method without leaving the BookMyShow environment.
- Automatic Failover to Alternate PSPs: Juspay’s intelligent payment orchestration dynamically routes transactions to the best-performing payment service provider (PSP) based on real-time success rates and availability.
- Enabling No-Code Updates: The BookMyShow team can tweak UI elements or add a new wallet integration without a heavy dev cycle.
Tokenization for Quick, Secure Card Transactions
Juspay’s tokenization (replacing sensitive card details with secure tokens) allows BookMyShow to store tokenized card details for future purchases. This enables:
- Faster Checkout: One-click payments for returning customers, enhancing the checkout experience.
- Compliance with security regulations by never storing raw card data, reducing the risk of data breaches.
Instant Refunds and Payouts
Events shift, shows get canceled—refunds are a must-have. Before Juspay, issuing refunds could be slow and heavily manual. Now, Instant Refunds via Juspay’s Payouts module let BookMyShow:
- Process Refunds in Real Time: Customers see the refunded amount land back into their account or wallet quicker, building trust and loyalty.
- Automate Workflows: The finance team can use a single dashboard to trigger and track refunds, drastically cutting down on operational overhead.
Results: Smoother Launches, Less Churn
After rolling out Juspay solutions, BookMyShow experienced:
- Reduced checkout drop-offs: Juspay’s Checkout Suite powers an integrated UI, which helped mitigate lengthy user payment flows, boosting top-line revenue.
- Faster checkout: Tokenization provides a seamless & secure checkout experience for returning users, making repeat purchases faster and more secure.
- Increased success rates during peak demand: Juspay’s intelligent payment orchestration and automatic failover ensured high approval rates during traffic surges.
- Quick resolution for canceled events: Instant refunds improved user goodwill, especially during unforeseen scheduling changes.
Looking Ahead: Scalable for Future Growth
With Juspay’s platform, BookMyShow can easily add local payment methods and APMs, or scale up capacity for new cities, genres, or even international expansions. Whether it’s the next Bollywood blockbuster or a multi-stage music festival, BookMyShow’s checkout flow—and refund process—now stays reliably fast and user-friendly.
At Juspay, we’re proud to be part of BookMyShow’s transformation toward frictionless ticketing. By combining simplified checkout, tokenization, and near-instant payouts, we’re ensuring that the ultimate entertainment experience begins right at the purchase page.
