Impact
- Seamless checkout experience
- Higher conversion rates
- Reduced cart abandonments
- Scalable infrastructure
Products used
- Hyper Checkout
- Offers Engine
- Tokenization
- Unified Analytics & Reconciliation
OnePlus, a global leader in premium smartphones and consumer technology, is renowned for its high-performance products and seamless user experience. As OnePlus expanded its digital presence and product portfolio, the brand sought a trusted payment partner to optimize its checkout process, reduce drop-offs, and improve conversion rates. By partnering with Juspay, OnePlus was able to simplify its payments infrastructure, support high-traffic events, and deliver a smooth, frictionless purchasing experience for users worldwide.
Simplified Checkout with Hyper Checkout
OnePlus wanted to deliver a fast, secure, and user-friendly checkout experience across all devices, including their app, web, and mobile platforms. Juspay’s HyperCheckout provided:
- Custom Branded Payments Page: A seamless, branded checkout experience that matched OnePlus’ aesthetic across platforms.
- Unified Payment Options: Customers could choose from cards, net banking, UPI, wallets, and EMI, all on a single payment page, improving payment flexibility.
- Auto-Read OTP: OTPs for card payments were automatically read and submitted, reducing friction and speeding up the payment process.
- Frictionless Tokenization: OnePlus customers enjoyed one-click payments for repeat purchases, thanks to tokenized payment details, ensuring faster and more secure transactions.
Payment Orchestration: Enhancing Payment Success
As OnePlus expanded across different regions, managing multiple payment service providers (PSPs) and alternative payment methods (APMs) became increasingly complex. Juspay’s Payment Orchestration helped streamline this by:
- Intelligent Payment Routing: Automatically selecting the best payment gateway based on factors like success rates, cost, and fallback mechanisms.
- Centralized Payment Stack: Unifying OnePlus’ payment infrastructure across all platforms and geographies, reducing complexity and operational overhead.
- Seamless Integration: Managing PSPs and APMs without requiring extensive development resources, allowing OnePlus to focus on business growth.
Boosting Conversions with Advanced Offers Engine
To drive more purchases and engage customers, OnePlus needed a solution to personalize offers at checkout. Juspay’s Advanced Offer Engine allowed OnePlus to:
- Offer Flexibility: Provide customers with no-cost and low-cost EMI options, especially for high-ticket items like smartphones, increasing affordability and conversions.
- Targeted Offers: Display relevant offers based on user behavior, payment method, and eligibility, improving the chances of customers redeeming them.
- Automated Offer Application: Apply discounts and promotions automatically during checkout without customer intervention, making the process easier and faster.
- Real-Time Validation: Offers were validated in real-time with velocity checks to prevent overspending and ensure that promotions were applied correctly.
Scalable Solution for High-Traffic Sales Events
During high-demand product launches and flash sales, OnePlus needed a payment solution that could scale effortlessly. Juspay’s infrastructure provided:
- High TPS (Transactions Per Second): Juspay’s platform handled over 20,000 TPS with 99.999% reliability, ensuring uninterrupted payments during OnePlus’ flash sales or product launches.
- Real-Time Monitoring: Adaptive scaling and real-time monitoring ensured that even unscheduled surges in traffic were handled efficiently, providing a seamless experience for customers.
Efficient Reconciliation & Insights with Unified Analytics
Managing payments across multiple channels and regions required real-time visibility and efficient reconciliation. Juspay’s Unified Analytics & Reconciliation provided OnePlus with:
- Comprehensive Payment Metrics: A bird’s eye view of acceptance rates, processing costs, and granular insights across payment methods and regions.
- Holistic View of Refunds & Chargebacks: Monitoring refunds, chargebacks, and disputes in one place, with corrective actions and real-time alerts.
- Automated Reconciliation: Multi-source reconciliation across PSPs, bank reports, and OnePlus’ internal systems helped reduce manual work and improve payment accuracy.
Results: Faster Checkouts, Higher Conversions
- Increased Payment Conversion: By optimizing payment gateway selection and streamlining the checkout process with HyperCheckout, OnePlus saw a higher rate of successful transactions, especially during flash sales and product launches.
- Reduced Cart Abandonment: Tokenization and auto-OTP reduced friction during checkout, resulting in lower cart abandonment and higher user satisfaction.
- Boosted Customer Loyalty: Personalized offers and seamless checkout led to more repeat customers, driving brand loyalty and increasing average order values.
- Operational Efficiency: Unified Analytics provided OnePlus with real-time insights, enabling quick decision-making and optimizing payment operations.
Next Steps: Scaling and Expanding Globally
Looking ahead, OnePlus plans to extend its digital payment infrastructure to new regions, while adding more local payment methods and optimizing the payment experience for new customer segments. Juspay’s Payment Orchestration will continue to ensure dynamic transaction routing, while HyperCheckout and Tokenization will simplify the checkout process and enhance security for repeat customers. The Advanced Offer Engine will help OnePlus deliver personalized offers, while Unified Analytics will continue to provide actionable insights to support scaling and growth.
At Juspay, we’re excited to continue partnering with OnePlus to deliver a seamless, secure, and efficient payment experience. As they scale their operations globally, we’re here to ensure they continue providing an exceptional customer experience at every step of the way.
