Impact
- Frictionless checkout
Products used
- Juspay SAFE
Flipkart, one of India’s largest e-commerce platforms, constantly looks for ways to remove friction from its checkout process. With millions of customers using cards on Flipkart every day, any speed bump—like manually entering a one-time password (OTP) for 2FA—can lead to cart abandonment and lost sales. To solve this, Flipkart chose Juspay for seamless authentication flows built right into the checkout experience.
Eliminating Friction in Card Transactions
When customers place orders on Flipkart using debit or credit cards, they usually have to enter an OTP sent via SMS to confirm the transaction. If the bank page takes too long to load or the user has to switch apps to view the OTP, the entire flow can break down. That’s where Juspay SAFE 3DS SDK comes in:
- Device-Based Authentication: SAFE operates as an SDK that pre-embeds the authentication layer into the Flipkart app, cutting out slow redirects to external bank pages.
- One-Touch Experience: Instead of having to re-enter card details or pass extra security steps, loyal Flipkart buyers can complete their transactions with near one-click simplicity.
Making OTPs Truly Native
By pairing Native OTP with Juspay SAFE, Flipkart simplifies verification even further:
- Auto-Read OTP: The solution automatically reads and fills in the OTP once it arrives, so users don’t have to switch to their messaging app or manually copy codes.
- Instant Confirmation: With minimal waiting time and no extra taps, conversions go up while user frustration goes down.
This combined approach has boosted Flipkart’s card success rates by eliminating missed or delayed OTP entries. Shaving even a few seconds off the checkout process translates to more completed orders and a better overall customer impression.
Unified, Secure, and Always On
Both SAFE and Native OTP maintain bank-level security requirements, ensuring that Flipkart can offer frictionless checkout without compromising user data. Additionally, any changes to banks’ authentication flows—like new 3DS versions or updated security mandates—are handled automatically by Juspay, so Flipkart can keep focusing on its core business.
Ready for Scale, Built for India
India’s diverse user base, mobile-driven market, and real-time payment regulations demand solutions that are as user-friendly as they are robust. Flipkart’s adoption of Juspay SAFE and Native OTP stands as a prime example: cutting-edge authentication that helps millions of users complete orders hassle-free.
At Juspay, we’re excited to be part of Flipkart’s continued growth story. By streamlining OTP steps and embedding advanced security inside the app itself, we’re helping create a frictionless e-commerce journey—one tap at a time.
