Zepto Simplifies Payments and Boosts Conversions with Juspay’s Payment Solutions

Impact

• Improved Transaction Success Rates
• Reduced Cart Abandonment
• More Repeat Purchases

Products used

• Payments Page
• Intelligent Payment Orchestration
• Tokenisation

Zepto, a leading on-demand grocery delivery platform, has revolutionized the way consumers shop for groceries by offering ultra-fast deliveries in minutes. To maintain its edge, Zepto needed a robust, frictionless payment system that could handle high volumes of transactions while ensuring a seamless checkout experience for its diverse user base. By integrating Juspay’s Payment Orchestration, HyperCheckout, Native OTP, and Tokenization, Zepto was able to simplify payments, enhance security, and reduce transaction failures—all while delivering a best-in-class user experience.

Payment Orchestration: Ensuring Seamless Payment Routing

For a rapidly growing platform like Zepto, offering multiple payment options from local wallets to credit and debit cards is critical. However, ensuring smooth transactions and high success rates across different payment methods and gateways can be a challenge. Juspay’s Payment Orchestration solved this by:

1. Intelligently Routing Transactions to the best-performing PSP based on real-time data, including network load and transaction success rates.
2. Optimizing Costs by automatically selecting routes that minimize payment processing fees.
3. Ensuring Seamless Scalability to support high traffic surges, especially during peak grocery order times or special promotions.

This real-time routing ensures Zepto customers can make payments without disruption, even when traffic is at its peak.

HyperCheckout: Unified Payment Experience

Zepto’s customers demand a quick and hassle-free checkout experience, especially for essential, time-sensitive items. Juspay’s HyperCheckout enables this by consolidating all payment methods—credit cards, debit cards, netbanking, and wallets—into one simple, streamlined payment page:

• No-Code Customization: Zepto can quickly update the payment interface without needing additional development time, ensuring that the checkout experience remains fresh and aligned with current promotions or branding.
• Faster Load Times: With a minimal number of redirects, HyperCheckout accelerates the payment process, reducing wait times and preventing cart abandonment.

Native OTP: Simplified Authentication

Two-factor authentication (2FA) is essential for securing card payments but often introduces friction into the checkout process. Native OTP eliminates this problem by automatically reading and applying OTPs within the Zepto app, without requiring users to leave the platform:

• Zero App Switching: Users no longer need to toggle between apps to find and enter OTPs, keeping the flow seamless and quick.
• Improved Authorization Success Rates: By reducing the chances of errors or delays, Native OTP increases the likelihood of successful transactions, especially for time-sensitive purchases.

Tokenization: Secure and Fast Reorders

As a platform that encourages repeat purchases, Zepto needed to ensure that users could quickly reorder groceries without re-entering payment details each time. Juspay’s Tokenization makes this possible by:

• Replacing Sensitive Data with Secure Tokens: This ensures that card details are never stored in an insecure manner, reducing the risk of fraud.
• Enabling One-Click Checkout: Returning customers can place their orders quickly, using tokenized card details stored securely within the app.
• Enhancing User Trust: Tokenization reassures customers that their payment details are handled with the highest level of security, encouraging repeat business.

Results: Faster Transactions, Higher Conversions

Since integrating Juspay’s solutions, Zepto has seen:

• Improved Transaction Success: Payment orchestration ensures that payments go through with minimal downtime, and smart routing reduces processing fees.
• Reduced Cart Abandonment: The seamless payment page and quicker 2FA reduce the friction that often leads to abandoned transactions.
• More Repeat Purchases: Tokenization has encouraged returning customers to reorder with ease, increasing overall customer retention.

Scaling for the Future

As Zepto continues to scale its operations and expand into new cities, Payment Orchestration, HyperCheckout, Native OTP, and Tokenization provide the foundation for seamless payment processing. The ability to scale effortlessly, while maintaining a frictionless user experience, positions Zepto to lead the on-demand grocery delivery space for years to come.

At Juspay, we are proud to support Zepto in its mission to provide quick, secure, and convenient grocery delivery. By integrating our suite of payment solutions, Zepto can continue to offer a smooth, trustworthy experience for its growing user base, making grocery shopping faster and easier than ever before.