Impact
- Faster payment processing
- Reduced customer drop-offs
- Increased repeat purchases
Products used
- Hyper Checkout
- Intelligent Routing
- Tokenization
- Unified Analytics & Reconciliation
Starbucks has long been synonymous with quick, convenient coffee on the go. As the global coffeehouse chain expands its digital ordering and loyalty programs, ensuring a smooth checkout is crucial—both for one-time guests and for Starbucks Rewards regulars buying through the app or website. To that end, Starbucks implemented Juspay’s HyperCheckout and Tokenization to offer a frictionless payment experience that keeps customers coming back for more.
A Need for a Unified Payment Journey
While Starbucks is famous for in-store convenience, the digital payment flow was becoming cumbersome with multiple redirections, especially for card transactions. Whether someone was reloading a Starbucks Card or simply ordering via Starbucks’ online channels, every extra step risked losing customer engagement.
HyperCheckout emerged as a simple way to merge these flows:
- Single Payment Page: Card details, alternative payment methods, and bank transfers all appear in one place, with a consistent Starbucks-branded interface, regardless of the number of PSPs on the back-end.
- Dynamic UI: Starbucks can remotely tweak the page design for promotions or loyalty events—no separate app releases required.
- Faster Transactions: With a streamlined checkout flow and minimal redirects, customers were able to complete payments more quickly, leading to increased conversion rates and improved user satisfaction.
Streamlined Payments with Intelligent Routing
As Starbucks expanded its online and mobile ordering, managing multiple payment methods and gateways across various regions became more complex. Juspay’s Payment Orchestration solved this by:
- Dynamic Routing: Payments were intelligently routed to the best-performing payment service provider (PSP) based on success rates, costs, and network availability, ensuring higher success rates and fewer transaction failures.
- Optimized Payment Flow: Payment orchestration centralized all payment processes, reducing friction and improving operational efficiency while ensuring smooth, fast transactions across regions and payment methods.
- Scalable Solution: With payment orchestration, Starbucks could seamlessly scale its payment infrastructure to accommodate surges in traffic, such as during holiday promotions or limited-time offers.
Stored Cards Made Easy: Tokenization
Starbucks’ loyalists often add funds or pay with saved credit/debit cards. But storing sensitive card details across multiple markets can be a compliance challenge. Juspay’s Tokenization solves this by generating tokens for each card, reducing the risk of data breaches while preserving a near one-click re-payment flow.
- Faster Checkout: Starbucks users don’t have to retype their card details. With the card token already on file, topping up a Starbucks Card or paying online takes just seconds.
- Enhanced Security: Actual card data never touches Starbucks’ servers, meeting local regulations and building further trust with users.
Real-Time Insights with Unified Dashboard
To better understand payment performance across different channels, Juspay’s Unified Dashboard gave Starbucks a centralized view of transaction data:
- Live Payment Metrics: The dashboard offered real-time insights into payment success rates, transaction statuses, and gateway performance, enabling Starbucks to make data-driven decisions to optimize payments.
- Granular Data Analysis: Starbucks could track transaction trends, identify issues, and optimize payment strategies based on customer behavior and regional preferences.
- Streamlined Reporting: The Unified Dashboard consolidated data from multiple sources, automating reconciliation and reducing manual effort.
Results: Fewer Drop-Offs, More Engagement
Since rolling out Juspay’s solutions:
- Accelerated Checkout: HyperCheckout’s streamlined design eliminates needless clicks and reduces average time to complete payment.
- Reduced Cart Abandonment: Tokenization and auto-OTP reading helped reduce friction in the transaction, ensuring lesser drop-offs and cart abandonment.
- Higher Repeat Purchases: With stored card tokenization, users are more inclined to reload balances often, boosting Starbucks Card usage and loyalty metrics.
Brewing Up More Possibilities
Looking ahead, Starbucks plans to expand its loyalty offerings and test new digital services—like subscription-based beverage plans or limited-edition online merchandise sales. By offloading the heavy lifting of payment orchestration and security to Juspay, Starbucks can focus on crafting innovative perks for its customers.
At Juspay, we’re proud to fuel Starbucks’ mission of quick and convenient checkouts. With optimized checkout experiences and tokenization working seamlessly together, Starbucks is delivering a digital purchase journey that’s as smooth and satisfying as your favorite latte.
