TL;DR
When a leading Central European e-commerce brand lost access to mission-critical payment methods due to a forced processor migration, they partnered with Juspay Hyperswitch to rescue their checkout experience. By deploying a modular orchestration layer, the brand instantly restored access to Klarna and PayPal, while hyper-localizing their checkout across 13 countries with regional favorites like iDEAL, Sofort, and Blik. Furthermore, Hyperswitch enabled direct routing to these alternative payment methods, bypassing expensive intermediaries to unlock savings of up to 0.2% on Total GMV and future-proofing their cross-border expansion.
Impact
- Reduced processing costs
- Seamlessly localized checkout across 13 countries
Products Used
- Hyperswitch
Operating since 2014, this premier Central European e-commerce destination for art lovers specializes in curating independent art prints, apparel, and accessories. While its home country remains its primary market, the brand's footprint is global – shipping to 13 countries across Europe and generating over 40% of its revenue outside its home country.
To support this cross-border scale, offering preferred local payment methods like PayPal and Klarna was mission-critical. However, the brand faced a sudden roadblock – their primary payment processor mandated an API migration that dropped support for Klarna. Facing the potential loss of a strategically vital payment method and a disrupted checkout experience, the company turned to Juspay Hyperswitch to future-proof their stack and accelerate their European expansion.
Restoring Access to Existing Payment Methods
Rather than waiting on their primary processor, Juspay Hyperswitch enabled the brand to instantly launch a new, agile payments stack. This immediately restored seamless access to Klarna and PayPal, ensuring local shoppers experienced zero friction at checkout.
Localizing the European Checkout
To support the 40% of revenue coming from outside their home country, Juspay Hyperswitch empowered the brand to turn on local payment methods with ease. Shoppers across Europe were now served their trusted, localized options, including Giropay, iDEAL, Sofort, and Blik.
Direct Routing for Cost Efficiency
Juspay Hyperswitch restructured how the platform’s transactions were routed. Instead of routing PayPal and Klarna through an alternative intermediary processor – which incurred additional costs – Hyperswitch established direct connections to these payment methods.
Result: A Future-Proof Payments OS
By taking control of their payments architecture with Juspay Hyperswitch, the brand transformed a potential operational crisis into a strategic advantage:
- Maximized Cost Savings: By establishing direct connections with APMs like PayPal and Klarna and eliminating intermediary fees, the company unlocked savings of up to 0.2% on Total Gross Merchandise Value (GMV).
- Frictionless Cross-Border Growth: With a single integration, the brand future-proofed its payment stack, gaining the ability to instantly switch on any of Hyperswitch's 200+ available payment methods as they enter new markets.
- Elevated Customer Experience: Shoppers across the continent now enjoy a localized, frictionless checkout experience tailored to their exact preferences, directly protecting conversion rates and building brand loyalty.
Looking Ahead
As this e-commerce leader continues to curate independent art for a growing global audience, their payments infrastructure is no longer a bottleneck. With Juspay Hyperswitch as a strategic partner, they are equipped with a scalable, cost-efficient, and globally future-proof payments ecosystem designed for continuous growth.
