TL;DR
A global high-end ticketing platform serving exclusive events needed a payment infrastructure capable of surviving massive, sudden traffic spikes during flash sales. By upgrading to Juspay Hyperswitch, the platform deployed an ultra-resilient orchestration layer that delivered zero-downtime reliability under extreme load. Beyond stability, Hyperswitch established direct bank acquirer connections to slash processing costs by 30% and reduce latency by 20%, while deploying an intelligent Smart Retries engine that bypassed rigid AVS checks to rescue failed Apple Pay transactions and boost overall authorizations by 3%.
Impact
- Reduced processing costs by 30%
- Lowered transaction latency by 20%
- 3% uplift in authorization rates
- Zero downtime
Products Used
- Hyperswitch
Operating across more than 15 countries and having powered over 100,000 events, this high-end ticketing platform serves exclusive event communities globally. The platform operates at a massive scale where every second matters.
They faced two distinct payment challenges native to the high-demand ticketing industry. First, the platform's traffic profile is characterized by extreme load fluctuations – massive, sudden spikes occurring within minutes when popular events go live – requiring an exceptionally resilient payments infrastructure. Second, they needed to optimize steep payment processing costs and accelerate access to funds. In addition, strict AVS (Address Verification System) checks by certain processors were causing severe drop-offs for Apple Pay users with outdated wallet addresses, hurting overall conversion rates. To build an infrastructure capable of handling flash sales and rescuing failed transactions, the platform turned to Juspay Hyperswitch.
Resilient Infrastructure for Flash Sales
Built as an ultra-lightweight layer with sub-25 millisecond application overhead, Juspay Hyperswitch easily handled the platform’s extreme traffic spikes. By utilizing horizontal scaling and smartly distributing traffic across underlying payment processors, the system maintained peak performance even during the heaviest ticket drops.
Direct Bank Acquirer Connections to Optimize Costs & Reduce Latency
To bypass intermediary fees, Juspay Hyperswitch enabled the brand to connect directly with leading bank acquirers. This strategic routing completely restructured their cost framework while providing much faster access to settled funds. This strategic routing also bypassed intermediary layers, resulting in significantly faster processing times – ensuring fans secure their tickets without frustrating delays.
Intelligent Routing & Smart Retries for Enhanced Conversion
Juspay Hyperswitch tackled the company’s conversion bottlenecks using its automated Smart Retries engine. For generic payment failures (where processors provide no explicit reason), the system automatically retried the transaction through an alternate processor. Furthermore, for Apple Pay transactions failing due to rigid AVS checks, Hyperswitch seamlessly rerouted the payment to alternate processors that do not enforce AVS – saving the sale without any disruption to the end user.
Result: Improved Unit Economics & Platform Stability
By upgrading their payment stack with Juspay Hyperswitch, the ticketing platform successfully optimized both their platform stability and user conversion metrics:
- Zero Downtime Reliability: Hyperswitch's architecture effortlessly absorbed traffic spikes, ensuring that no fan was left stranded at checkout during high-profile event launches.
- Faster, Frictionless Checkouts: Bypassing intermediaries reduced overall payment processing latency by 20%, ensuring fans secure their tickets faster.
- Reduced Processing Costs: Direct-to-bank acquirer connections resulted in a massive 30% reduction in payment processing costs while simultaneously speeding up fund payouts.
- Maximized Conversions: The Smart Retries feature delivered a 3% overall uplift in authorization rates, and an impressive 10% increase in conversions specifically for previously failed Apple Pay transactions.
Looking Ahead
With Juspay Hyperswitch acting as a high-performance orchestration layer, this premium ticketing platform is perfectly positioned to continue scaling its exclusive ticketing platform globally. They now have a payment infrastructure that not only optimizes operational costs but thrives under the intense pressure of blockbuster event sales.
