Impact
- Reduced cart abandonment
- Increased payment conversion rates
- Boosted customer loyalty
- Streamlined operations with real-time monitoring
Products used
- Hyper Checkout
- Tokenisation
- Offers Engine
- Unified Reconciliation & Analytics
Burger King—a global fast-food powerhouse—wanted to replicate its hallmark speed and reliability in every digital transaction. As online ordering surged, the chain looked for ways to remove friction at checkout, offer compelling discounts, and securely store customer payment info. Juspay provided the comprehensive suite Burger King needed: a unified Payment Page and Payment Orchestration for streamlined flows, Tokenization for secure card handling, and Offers to power loyalty-boosting promotions.
Streamlined Payments & Simplified Checkout
For Burger King, a typical online customer wants speed on par with its drive-thru. HyperCheckout delivers exactly that:
- Consolidated Payment Methods: Whether it’s credit cards, debit cards, wallets, or APMs (Alternate Payment Methods), everything is laid out in a single interface.
- Lightning-Fast: Minimal redirects and near-instant confirmations reduce the time from “Order Now” to “Payment Success.”
- Brand Consistency: Burger King’s distinctive look and feel remains intact, helping create a frictionless ordering flow that matches the rest of the digital storefront.
- Intelligent Payment Routing: transactions are directed to the best-performing payment service provider, maximizing success rates and reducing transaction failures.
Tokenization: Secure and Seamless
With new customers trying online ordering, plus a loyal base returning for repeat orders, storing card details securely is essential:
- Frictionless Reorders: Returning diners enjoy near one-click payments, as their card info is already tokenized.
- Regulatory Compliance: Actual card data never touches Burger King’s servers, lowering security risks and aligning with regional mandates.
Offers That Drive Loyalty
Burger King regularly runs promotions—such as discounted combos or loyalty points for using certain payment methods. Juspay’s Offers module empowers Burger King to:
- Create and Manage promotions in one dashboard, no extra coding needed.
- Auto-Apply Relevant Deals based on the user’s location or payment method.
Shoppers get real-time clarity on savings, reducing drop-offs caused by confusion over coupon codes or discount eligibility. Personalized offers also lead to more repeat customers.
Centralized Data Management
To manage payments efficiently across multiple channels and providers, Juspay’s Unified Dashboard offered Burger King:
- Real-Time Monitoring: The dashboard provided live insights into payment success rates, transaction statuses, and failures, allowing for immediate action when needed.
- Actionable Analytics: The dashboard helped Burger King track payment trends, identify issues, and optimize their payment strategies to increase success rates.
- Streamlined Reporting: All payment data was visible in one centralized platform, significantly reducing manual tracking and reporting efforts.
Results: Faster Checkouts, Higher Conversions
Since adopting Juspay’s solutions, Burger King reports:
- Reduction in Abandoned Orders: Fewer users bailing out mid-payment thanks to an optimized checkout flow.
- Uptick in Success Rates: Tokenization encourages repeat customers to use the same stored credentials—leading to quick transactions and higher average order value.
- Improved Promotion Engagement: Tailored, automated offers increase basket sizes and bolster brand loyalty.
- Operational Efficiency: Unified dashboard streamlined payment tracking, enabling Burger King to optimize payment strategies and operations with real-time insights.
Next Steps: Scaling Across More Regions
With a strong track record in its initial markets, Burger King plans to replicate this digital-first approach globally. The same HyperCheckout and Offers engine can be localized for new currencies or local wallets, maintaining security via tokenization. At Juspay, we’re proud to power the frictionless food-delivery experience that keeps Burger King’s customers satisfied—one Whopper at a time.
