Impact
- Higher authorization rates
- Reduced cart abandonment
- Scalable expansion
Products used
- Express Checkout
- Tokenization
- Juspay SAFE
Lenskart, one of the world’s largest and most popular eyewear retailers, offers a wide range of prescription glasses, sunglasses, and contact lenses. As Lenskart expanded across multiple markets including UAE, KSA, Singapore, Thailand, and India, it faced the challenge of providing a seamless, secure, and efficient payment experience. Partnering with Juspay to implement solutions like Express Checkout, Juspay SAFE, and Tokenization, Lenskart was able to streamline payment operations, enhance security, and improve conversion rates while reducing checkout friction for customers.
Streamlining Payments with Express Checkout
Managing multiple Payment Service Providers (PSPs) and payment methods across different geographies created complexity for Lenskart. Juspay’s Express Checkout solved this by:
- Dynamic Payment Routing: Payments were routed dynamically to the best-performing PSP based on real-time success rates, transaction costs, and network conditions, ensuring higher payment success rates and fewer transaction failures.
- Centralized Payment Management: Multiple PSPs and APMs were integrated into a single platform, reducing operational complexity and improving payment processing efficiency.
- Real-Time Monitoring: The system’s real-time monitoring ensured seamless payments even during peak sales or flash promotions, improving customer satisfaction and conversion rates.
Seamless 2FA with Juspay Safe & DOTP
Because each region has its own regulations for card authentication, the Lenskart team needed a single solution that could handle them all. Juspay SAFE and DOTP take care of two-factor authentication behind the scenes:
- Auto-Reading OTPs: Instead of forcing the customer to leave the Lenskart checkout to fetch a code, DOTP automatically detects and applies the code on-device.
- Device-Level Security: Juspay SAFE uses the shopper’s own device as part of the authentication flow, ensuring compliance without extra friction or redirection.
Fewer missed OTPs means fewer incomplete checkouts, boosting the overall success rate.
Enhanced Security with Tokenization and Click 2 Pay with Passkeys
Storing sensitive card details across five markets with varied compliance rules can be daunting. Juspay implemented Tokenization and Click 2 Pay with Passkeys to offer passwordless, secure authentication for customers, streamlining the payment process:
- Secure Card Details: Sensitive card details were tokenized, reducing the risk of fraud and ensuring compliance with global payment standards.
- Frictionless Repeat Purchases: Passkeys provided a secure and convenient alternative to traditional passwords, allowing returning customers to authenticate with a single click or biometric verification, improving payment success and reducing friction.
- Enhanced Security: Tokenization ensured that actual card data never touched Lenskart’s servers, providing greater security for both customers and the platform.
Results and Ongoing Plans
Post-integration, Lenskart reports:
- Higher Authorization Rates: Thanks to frictionless 2FA, more card payments succeed without manual user input.
- Reduced Cart Abandonments: Auto-applied OTPs and consistent user flows in each region minimize drop-offs mid-checkout.
- Scalable Expansion: Lenskart can now extend the same technology stack to additional markets or local payment methods with minimal engineering overhead.
Moving forward, Lenskart plans to roll out additional cross-border payment options and further localize offers in partnership with Juspay. For a retailer whose brand centers on cutting-edge style and ease, delivering a frictionless payment journey is essential—and by leveraging Payment Page, Safe, Tokenization, and DOTP together, Lenskart has set a new standard for global e-commerce.
