Impact
- Increased payment success rates
- Reduced cart abandonment
- Enhanced customer loyalty
- Increased operational efficiency
Products used
- Hyper Checkout
- Offers Engine
- Tokenization
- Unified Analytics & Reconciliation
As one of the world’s largest and most recognizable fast-food chains, McDonald’s serves millions of customers daily across the globe. With the rapid adoption of digital payments, McDonald’s wanted to upgrade its payment system to provide a smooth, secure, and scalable checkout experience. To achieve this, McDonald’s partnered with Juspay to implement a range of payment innovations designed to enhance transaction success, reduce drop-offs, and simplify reconciliation across its diverse customer base.
Streamlined Checkout with Hyper Checkout
McDonald’s customers expect quick and efficient ordering—whether on mobile, desktop, or in-store. Juspay’s HyperCheckout provided McDonald’s with a conversion-optimized payment page, improving the checkout flow and offering a smooth, frictionless experience:
- A customizable payment page featuring McDonald’s branding, which integrated multiple payment options such as UPI, cards, wallets, net banking, and other APMs like Pluxee.
- Seamless app-switching: McDonald’s app enabled smooth transitions between the McDonald's app and users’ preferred A2A (UPI) apps, with automatic return to the McDonald’s app.
- Auto-read OTPs: The auto-read OTP feature streamlined card payment verification, eliminating the need for customers to manually enter OTPs.
This made the checkout process faster, more efficient, and user-friendly, significantly reducing the chances of cart abandonment.
Payment Orchestration: Increasing Success Rates
McDonald’s faced transaction failures due to network issues and inefficient payment gateways, leading to frustrated customers and lost sales. To solve this, Juspay’s Payment Orchestration intelligently routed payments to the most efficient payment service provider (PSP), based on real-time success rates, cost efficiency, and fallback mechanisms. This resulted in:
- No-code connections and easy management of multiple PSPs.
- Dynamic routing rules based on factors like volume, cost, debit routing, and fallback options, ensuring higher transaction success even during peak hours or promotional periods.
- Real-time monitoring of acceptance rates across PSPs, improving decision-making and ensuring the best payment route is always selected.
Driving Engagement & Loyalty with Offers Engine
To drive loyalty and incentivize repeat purchases, McDonald’s needed an easy way to implement and manage promotions. Juspay’s Offers Engine helped McDonald’s deliver targeted, personalized discounts to customers during checkout:
- Automatic offer application: Discounts, vouchers, and promotional offers were applied seamlessly at checkout based on location, payment method, time, and customer behavior.
- Multiple offer constructs: The Offers Engine allowed McDonald’s to configure flat discounts, percentage discounts, bundled offers, and more.
- Offer control and velocity checks: McDonald’s could prevent overspending and manage the timing of offers to align with business goals and campaign budgets.
With automated offers and relevant discounts, McDonald’s saw increased repeat business, higher average order values, and stronger customer loyalty.
Secure Payments with Tokenization
Security and user convenience were top priorities for McDonald’s when handling sensitive payment data. Juspay’s Tokenization replaced sensitive card data with secure tokens, allowing McDonald’s to offer faster checkouts while ensuring data security:
- Tokenized payment information: Card details were securely stored as tokens, reducing fraud risks and ensuring compliance with global security standards.
- Frictionless repeat purchases: With tokenization, returning customers could complete their orders with just a tap, without having to re-enter their payment details.
- Enhanced security: By eliminating the need to store raw card data, McDonald’s could ensure its customers’ sensitive information remained protected and secure.
Unified Analytics & Reconciliation
Managing payments across multiple PSPs, banks, and regions required McDonald’s to consolidate transaction data in real-time. Juspay’s Unified Analytics and Reconciliation provided McDonald’s with a single platform for monitoring and managing its payments:
- Real-time payment metrics: McDonald’s could track payment success rates, transaction statuses, and failures across multiple payment methods in one centralized dashboard.
- Holistic view of reconciliation: Automated reconciliation across PSPs, bank reports, and internal order management systems enabled McDonald’s to match settlement data instantly, reducing manual effort.
- Actionable insights: The Unified Dashboard offered detailed views of payment trends, chargebacks, refunds, and disputes, allowing McDonald’s to take corrective actions swiftly and optimize payment strategies.
Results: Faster Payments, Higher Conversions
- Increased payment conversion: The intelligent routing of payments via Payment Orchestration and the fast, seamless checkout experience provided by HyperCheckout led to a higher rate of successful transactions.
- Reduced cart abandonment: The auto-read OTP feature, combined with tokenized payments, created a smoother checkout flow, reducing drop-offs and improving customer retention.
- Higher customer engagement: Targeted discounts and offers drove repeat business, helping McDonald’s build a more loyal customer base.
- Operational efficiency: The Unified Dashboard helped McDonald’s streamline payment monitoring and reconciliation, improving operational efficiency and data-driven decision-making.
Next Steps: Scaling and Innovating for Global Growth
Looking forward, McDonald’s plans to extend its digital payment capabilities into new regions while integrating more local payment methods to serve an even broader customer base. Juspay’s Payment Orchestration will continue to ensure dynamic transaction routing, while HyperCheckout and Tokenization will simplify the checkout process and secure repeat purchases. The Offers solution will remain integral to driving personalized promotions, and the Unified Dashboard will continue to help McDonald’s scale its payment operations while maintaining visibility and control.
At Juspay, we’re excited to continue supporting McDonald’s in its journey to provide a seamless and efficient payment experience. With our flexible solutions, McDonald’s is set to enhance customer satisfaction and continue leading the fast-food industry in both in-store and online experiences.
