Impact
- Improved conversion rates
- Increased customer engagement
- Reduced cart abandonment
- Scalable payment infrastructure
Products Used
- HyperCheckout
- Offers Engine
- Intelligent Payment Orchestration
- Tokenization
- Unified Dashboard
Xiaomi, a global leader in smartphones and consumer electronics, is known for its high-quality, innovative products. As the brand rapidly expanded in India and other Asian markets, Xiaomi recognized the need for a seamless and optimized online payment experience to improve conversion rates and drive higher checkout completions. By partnering with Juspay, Xiaomi integrated a comprehensive suite of payment solutions to streamline transactions and reward its loyal customer base with personalized offers.
Overhauling the Checkout Experience
Xiaomi’s e-commerce site was already handling robust traffic for smartphones, wearables, and IoT devices. But the existing payment flow involved multiple redirects and slow validations, leading to cart abandonments.
Juspay’s HyperCheckout integrates directly into Xiaomi’s site, creating:
- A Single, Unified Payment Page: Whether a user wants to pay via credit card, debit card, or netbanking, they see all methods in one place, in a checkout UI that matches Xiaomi’s brand language.
- Dynamic UI: Xiaomi can instantly adjust the look and feel (no code required) so that checkout pages stay brand-consistent and can be updated with new features or payment methods in real time.
- Lightning-Fast Processing: Juspay’s architecture ensures sub-100ms validations and minimal redirects, which can push conversion rates higher for high-volume merchants.
Streamlining Payments with Orchestration
As Xiaomi’s e-commerce site saw increasing traffic from customers, the payment infrastructure needed to scale and improve. Juspay’s Payment Orchestration was key to optimizing this process:
- Dynamic Payment Routing: Intelligent payment routing ensured that transactions were directed to the best-performing payment service provider (PSP), based on factors like success rates, cost, and availability, leading to higher card success rates.
- Seamless Integration: Payment Orchestration centralized multiple PSPs and payment methods into a unified system, reducing complexity and enhancing transaction success during high-traffic periods, like new product launches and sales.
- Reliable, Scalable Infrastructure: Xiaomi’s payment infrastructure easily handled peak traffic, ensuring smooth payments even during seasonal surges, such as festive sales or product releases.
Boosting Customer Engagement with Offers Engine
Beyond speeding up checkout, Xiaomi wanted to showcase time-limited discounts and offers—especially around festive sales or new product launches:
- Integrated Offers Engine: Juspay’s solution lets Xiaomi surface relevant coupon codes or bank-specific deals without extra integration overhead.
- Single Dashboard Management: Xiaomi’s team configures offers in one place, and the rules automatically apply in real time at checkout.
- Real-time Offer Validation: Offers were applied automatically with real-time validation, ensuring customers saw the correct offers and discounts at the point of payment.
With Juspay’s unified offers engine, Xiaomi can easily manage promotion operations from sourcing to optimization, in a single dashboard. This streamlines the otherwise complex process of managing offers across multiple customer, payment, and seasonal dimensions and a unified offer management across their PSP mix, streamlines operations significantly.
Secure Payments and Smoother Repeat Purchases with Tokenization
For big-ticket purchases like smartphones, TVs, and wearables, credit cards were the preferred payment method for Xiaomi’s customers. Xiaomi wanted to ensure a smooth and secure experience for repeat customers while ensuring security of stored card details. Juspay’s Tokenization addressed these concerns by securely tokenizing sensitive card data, simplifying the payment flow, and enabling a seamless checkout experience for customers making repeat purchases.
- Enhanced Security: Tokenization ensured that actual card data never touched Xiaomi’s servers, significantly reducing the risk of fraud and ensuring compliance with global security standards.
- Frameless Repeat Purchases: By replacing sensitive card information with secure tokens, Xiaomi users didn’t have to re-enter their card details for repeat purchases, enabling faster checkouts for frequent buyers.
Results: Higher Conversions, Enhanced Customer Experience
Shortly after rolling out Juspay’s payment solutions:
- Increased Payment Success Rates: With Payment Orchestration and HyperCheckout, Xiaomi saw higher card success rates, even during peak sales, ensuring more successful transactions.
- Reduced Cart Abandonment: Tokenization and auto-OTP reduced friction during checkout, resulting in lower cart abandonment rates and higher user satisfaction.
- Higher Engagement and Sales: The integrated Offers Engine resulted in more targeted promotions and higher engagement, driving impulse purchases and increasing overall sales.
- Operational Efficiency: Juspay’s Payment Orchestration and HyperCheckout ensured Xiaomi’s payment infrastructure could scale efficiently, even during high-traffic events like new product launches.
Future Plans: Expanding Across More Markets
As Xiaomi continues to grow its e-commerce footprint across Asia, Juspay provides their team with the agility to roll out local card schemes, popular wallets, or pay-later options with minimal dev effort. With a single integration, Xiaomi can experiment with new promotions and keep transaction success rates high—ensuring each new market sees a polished, brand-aligned checkout.
At Juspay, we’re thrilled to support Xiaomi’s journey toward more engaging, frictionless payments. By unifying offers, speeding up transactions, and polishing the user experience, Juspay is helping Xiaomi forge stronger connections with consumers—one seamless purchase at a time.
